Today, Scoops celebrates three years of business!
Well, not really. Owner and proprietor Tai Kim isn't much into celebrations or milestones. He professes that he doesn't even celebrate his own birthday. But East Hollywood's own eclectic ice cream sensation opened on Saturday, April 9, 2005.
After honing his ice cream Jedi-Master skills at Portland's Western Culinary Institute, Kim apparently searched for an ideal location for which to sell his tasty, cold wares. He settled on the row of shops on Heliotrope Drive mainly because of its proximity to Mondo Video, of which he was a huge fan of when it was located in Los Feliz. Right timing, since the Bicycle Kitchen also set up shop around that time as well. And the genesis of the corner came about after the now-defunct Night in Tunisia Cafe opened in late 2001 and got people used to hanging out on the diamond-motif sidewalk.
In the three years that Scoops has been serving unique gelato-like ice cream (or is that ice cream-like gelato?), sorbets and soy-based vegan flavors, he's spent virtually zero dollars on marketing -- an entrepreneur's dream. The fanaticism has been propagated via word of ice-cream-filled mouth, hastened by today's technological media: Internet forums such as Chowhound.com, blogs, sites like Yelp.com and text messaging. Ironically, Scoops does not have its own website, and Mr. Kim seems to prefer it stay that way.
If it ain't broke, don't fix it.
Happy Anniversary, Tai and Scoops!